When you pick a Kalamkari frock or an Ajrakh print, you are choosing a craft that has been handed down for generations. Here is a short introduction.
Kalamkari
Kalamkari comes from Andhra Pradesh and Telangana. The name means “pen work”: artisans draw detailed motifs such as flowers, vines and peacocks by hand or with blocks. The designs are bold and beautiful on children’s frocks.
Ajrakh
Ajrakh is a block print tradition from Kutch and Sindh with geometric patterns, usually in deep blue and red. It is loved for its rich look and its connection to heritage.
Paithani and Khun
Paithani is a woven tradition from Maharashtra, famous for its borders and peacock motifs. Khun is a soft fabric used for blouses and kids’ wear in Maharashtra.
Simple care tips
- Read the care label on the product page first.
- Wash separately the first few times, as handcrafted prints can release a little colour.
- Use a mild detergent and avoid long soaking.
- Dry in the shade, not in strong direct sun.
